About JustElephant.com

We are based is St Lucia, KwaZulu Natal, South Africa and have been here for generations.

Elephant along the shore of Lake St Lucia in the iSimangaliso Wetland Park, St Lucia KwaZulu Natal South Africa.

St Lucia is a fantastic location on, what is known as, the Elephant Coast, where we are surrounded by the most amazing wildlife.

We are on the shores of Lake St Lucia and iSimangaliso Wetlands Park which was granted UNESCO World Heritage status in 1999.

Francis Cary set up JustElephant.com so that he could share his amazing passion and talent for Elephant Hair Bracelets with the world.

The trading in elephant hair is highly controlled and licensed.

A mighty elephant raiding a tree of its uppermost succulent leaves. They love the fresh tender young shoots especially.

In August 2016, CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora) passed a law prohibiting trade in elephant hair.

Retailers and manufacturers who were still in possession of elephant hair and in possession of a wildlife traders license (allowing them to sell elephant hair jewellery) are allowed to sell their products until such time as their stocks run out.

Francis has full permits and licenses to hold stock of the rare hairs he uses in his unique designs and is one of the very few people to hold such licenses.

You are allowed to have an elephant hair bracelet in any country provided that it is purchased from a licensed trader. We will supply Certificates of Authenticity on request.

The elephants are not harmed in any way in the collection of the hairs as they are collected from around the trails and watering holes they have frequented for centuries.

Today Francis relishes in the rich history of his ancestors and takes great pride in his workmanship.

It is with great sadness that his trade will end in a few years once his stock of elephant hair is depleted.

Elephants are strong, they are wise, and they are cunning. It is said that by wearing an elephant hair bracelet, you will embody the qualities of the elephant. They say it's lucky too!